2002 - 2003
June 2002 - January 2003 : previous
BiyoArt website layout redesigned and downloaded to internet.
February : still reformatting site
content : added Artwork Folder.
Art Folder request(s): Skiing : Sunski & Zipski in process
Art Folder request(s): Shadow : Hummer printed in 12 x 18 format.
Licensing of Imagery within the artwork is now available.
March : Exhibit shows in Illinois
and Vermont added.
Art Folder request(s): Skiing : Alpski in purple color ("White
Shadow Art : Printed both sizes of "Fast Food" and 13x18
April : Exhibit show in Rhode Island
and Illinois added.
Sports Art : Printed 13x18 "#?%*! was Taken".
Shipping Charges: reduced to $10 and $20 for small and large prints.
May : Sports Art: Printed 26x36
"In the Company of Others"
Art Folder : Printed 26x36 "Play Space" from Abstract:Magical:Bsurf
June - September: Art Show Season
December : Added Public Opinion
to the drop down menu.
Review 2003 show schedule and established target shows for 2004.
Expenses for Chicago shows at 4:1 ratio verses sales.
Need to position website for on-line sales in 2004.
January - April 2004 : update BiyoArt
website for on-line sales. Review and establish search engine
optimization (SEO) criteria. Move site to secure server and integrate
an e-commerce shopping cart. Submit applications and slides of
artwork for 2004 art festivals. Reformat site content from frames
to templates for SEO.
February : new ISP service Lunar
Pages out in LA CA.
April - May : reformat of site found
to be enormous and complex task so the frame links and content
pages were modified in attempt for SEO prior to modification for
credit cards and templates. Established #1 page and spot rank
for most of the Sports Artwork in Google keyword search (ie. biking
artwork) for May. . . Will keep current frame format and integrate
shopping cart buy buttons into site for credit cards. . . still
pain in the butt SSI stuff. Art Folder request(s): Swimming :
Butfly in color shown ("Butterfly").
May - September : show season has
begun with a completely new venue of festivals in four different
October - December : search out
new shows from road notes and review past, present and future
January - February 2005 : figure
out the new tax schedules and filings for the new show states.
Cost of acquiring professional slides in a timely manner became
prohibitive. Purchased used 35mm lens and new strobe equipment
to produce artwork slides. Turn around is now one week. Slides
of artwork also now include the frame; look much better. Submit
applications and slides of artwork for 2005 art festivals. First
blind internet sale to the west coast. Surprise...
March : found out about Google's
free on-line shopping search engine Froogle. Figured out the Excel
file to FTP to their site and soon after established top page
rank with all submissions.
April : Adjusted framed content
pages for search engine optimization (SEO) criteria. Original
framed content pages would actually load the home page upon a
searched click. This prevented partial content pages from being
loaded outside their fully framed index page. Now, a Google search
and click of a single frame content page will load its content
into its index page for viewing. So, a search and click brings
up actual searched content; what a concept.
May - September : show season has
begun with another completely new venue of festivals in four different
states. Collecting requested sports related ideas and images for
future artwork. Currently working on a freestyle swimmer for m/f
August : After several shows of
requests, a hockey picture was added to the Artwork Folder under
Sports. Artwork design process has also been modified. Changes
will be reflective in all future designs. Printing to possibly
begin in mid-September.
November : Completed a freestyle
swimmer design, which then led to the finalization of a Triathlon
design in both male and female genre. Only the proof of concept
plots are completed. Began work on both a soccer and lacrosse
requests from the festivals. Still need to add the new designs
onto the site in a more formal, unprinted format.
January - February 2006 : tax and
show schedule season. A little easier this year without any new
states to figure out. Dropped a couple shows due to overall cost,
but, also added a few new ones to the application process.
March - April : researched and purchased
equipment to print reproductions of all of the hand pulled prints
within the website. Will also be able to print all of the Artwork
Folder as well, prior to printing them by hand. Pricing, quantity
and listing to follow.
May : art
print reproductions are now available for all of the BiyoArt
designs. All reproductions are unframed, 13x18, single mat, signed,
serialized, spray mounted on Fome-Cor and shipped via USPS for
$ 37. All hand pulled print colors
have been closely reproduced, but fluorescent colors have been
matched as best as possible utilizing CMYK color configurations.
Final color selection for the Artwork Folder designs may vary,
so inquire if interested. Framed versions are also available for
$70 and shipped FedEx.
June - August : show season sales
and orders of graphic reproductions far out paced any expectations
back in May. Actually would finish a design on Tuesday and sell
it on Saturday, as well as take orders for a different color.
Many requests for designs not yet completed or even started. .
. the list is very long.
August : given the success and holiday
requests of the festival season the focus was to establish a specific
type of bolt-on shopping cart for the website. Upon lengthy review
it was determined that the MerchantOrderForm or MOF cart would
satisfy our requirements. A few of the BiyoArt website pages were
setup as template pages to initiate the design process. Finally,
had to increase the price to ship the unframed reproductions via
USPS from $5 to $7 to compensate for the protective shipping boxes.
September : focus will be upon redesigning
the site for e-commerce. The graphic reproductions will be a priority,
followed by the silkscreen artwork and then the other support
particulars. In between, requested designs will also be completed
for the holiday season. Links will be added to the site as soon
as the pages are populated and functional.
October : it took until almost mid
month to get the secure shopping cart functionality operational.
It will take at least until the end of the month to follow through
with the product line pages. But we're almost there...
Our site has finally incorporated a secure
shopping cart with updated silkscreen pages and new graphic
reproduction product lines...and about time.
December : added new designs to
the reproductions section. Designs added consist of baseball,
basketball, crew, golfing, Maltese cross, rowing, soccer female/child
and volleyball. Currently working on m/f volleyball, golfing sand
shot, lacrosse female and auto racing artwork.
HAPPY HOLIDAYS . . .
January : shipped the first sale
of the year. Updated the show schedule to add a few more shows
in between the ones that have been working out. Deleted a couple
shows that would have never worked out. We attended a new local
show last year that really worked out as far as cost and sales.
We will miss a couple of good shows this year due to the fact
that they overlap in July. It has to do when the second full weekend
occurs in July...oh well. We also reduced our loss this past year
in the business because of our three fold increase in sales on
February : keyword research for
our Google AdWord campaign has yielded incorrect keywords in all
of our website pages and will require a complete update. Google
Froogle changed its item attribute requirements and a submission
update must be completed to remain listed. Apparently it will
also help our Google search listings.
March - April : SEO research prompted
an entire directory structure change along with file and image
renaming. The directory, file and image structure now delineates
what everything is before having to open the file or webpage.
Incorporated the Google sitemap for Google, Yahoo and MSN search
engines. Listed with the three major shopping networks of Shopzilla,
Shopping and Yahoo. De-listed with the shopping network of Shopzilla
due to unacceptable product image size and quality. De-listed
with the auto-submission site of Blast Engine after doing research
on relative site linkage. Updating all files with proper DOCTYPE
and format, but since CSS file formats are not utilized deprecated
format element errors still exist. Awaiting an entire re-indexing
of site by Google prior to turning on AdWord campaign due to page
rank issues of target page enhancing the cost per click of the
May : Adwords on hold until digestion
of Google launching its new Universal Search page. Finally generated
an order from the shopping network for a framed art print. Also,
canceling our point of sale status in the state of Ohio, too expensive
to get there to generate a return on sales.
June - October : Art festivals and
on-line sales have gone well.
October : Updated various color
schemes of Graphic Reproductions for Baseball, Hockey and Lacrosse
art prints per customer requests. Added new art of female lacrosse,
volleyball and a flag design of India. Customers confused on the
color selections of the drop down menu of the reproductions, so
had to add the color variations of the art on the page. Launched
Google AdWord campaign for the sports art reproductions.
November : Art reproductions are
also now available on-line in the 20x27 format. New Art Reproductions
have been put on-line; these include an Indian Flag in the Mixed
Bag section (it will also be available in the 20x27 silkscreen
format), a Windsurfer, Volleyball spiker and Martial Arts side
kick in the Sports Art section. The color variations available
for the art reproductions also needed to have actual artwork shown
on the page. So various art images were added, like Hockey, Lacrosse
and Soccer, to reflect the colors available.
December : An increase in shipping
charges ($5.00) has been implemented in all sizes due to a few
instances of broken glass. All shipped framed artwork will now
be packed in two inch thick stiff foam board. An increase in shipping
($1.00) for the unframed 13x18 reproductions is due to actual
costs. Our credit card system now allows us accept the Discover
Card as well.
January - February 2008 : came to
the conclusion that the design of a new site utilizing CSS, templates
and library functions will be required. Frame based sites still
do not function well with search engines and that is unacceptable
for sales based on search. So learning curve under way with Dreamweaver
CS3 Missing Manual and CSS Missing Manual. Mean while, new designs
of a baseball batter and a basketball in the net have been added
to the site under Graphic Sports Art. Further design mods will
be required to allow for customer requested color variations of
art prints and removing the re-size function that makes people
March - April : got about one third
the way through the new Dreamweaver CS3 manual and basically ran
out of time with the effort. Have to think more about the site
layout and what works and sells. May visit templates first and
combine content prior to a redesign.
May - October : show season was
mostly busy with back filling from one show to the next. Had to
modify the Refund Policy to reflect current merchant status.
November - December : designs for
the holidays and requests from the shows. Added to the site a
pair of runners, a football, eight person crew and a snowboarder.
Still need to finish a figure skater and a skateboarder. Also
added various colors of designs and a Custom Color Request at
Special Instructions for a color input from the customer. The
design list has also gotten very long from the past two years
January - February : updated the
Select Color for the Graphic Art Prints from Custom Color at Special
Instructions to Request Color at Special Instructions. Customer
had gone to the Special Instructions and couldn't find a custom
color chart from which to select.
Website now has a Dedicated IP and its own SSL Certificate instead
of utilizing the secure server shared certificate. A TrustLogo
from Comodo, which Authenticates the website and its security
with a Point to View verification, will be applied where ever
security may be at issue with the customer.
The terminology for Graphic Art Reproductions has been modified
to remove the term reproduction. The new line of artwork is now
referred to as Graphic Art Prints.
After reviewing several screens and having to lean forward and
/ or squint at the screen it was determined to enlarge the font
from 2 to 3 and reformat the pages where required. The main index
footer was updated to include the Shipping Rates and Sports Index
Site Content links along with removing the site e-mail link, which
is located on the About Us page. The About Us page was also reformatted.
A new Swing Batta Batta color of red was added to the Baseball
Art Prints to reflect the latest Series Champion colors.
Reformatted legacy silkscreen pages and associated artist insights.
Bit the artistic, idealistic, egotistical bullet and started
promoting and changing the website to incorporate Sports Graphic
Art Prints Plus. A lot of the worldly art links are associated
with silkscreen prints so page descriptions at the index level
include graphic art and silkscreen nomenclature. As well as the
term Limited Edition.
Reformatted graphic art pages and added Google AdSense to those
pages targeted by our Google AdWord sports advertising campaign.
AdSense space encompasses the wide skyscraper format of 160 wide
by 600 high to the right of the graphic art print layout. The
box is also laid out with an autostretch format to move it over
to the side when the browser window is expanded.
Complete directory restructure to branch silkscreen and graphic
art file types. Implemented a Site Content Images index page and
linked it to the bottomFrame, instead of the Sports Index Site
Content, to get all of the graphic image files one click away
from the main index frame.
The drop down menu on the index topFrame was streamlined. Shipping,
Privacy and Refund links were removed, for they were already on
the reformatted About Us page, as well as being on the same page
as the bottomFrame link of Shipping Rates. Commissioned Art and
Licensed Art were removed, as well as the Order Form links since
not one had been utilized in the past 5 years. The onLoad links
had been modified for the Sports Art Index mainframe load from
the drop down menu, which is also the reason a duplicate link
was not required on the bottomFrame.
Modified index page load frames to eliminate legacy sequential
loading of the frames. Modified the legacy leftFrame and mainFrame
index onLoad code so the actual first frame page loaded is content,
with images and links, and onLoad the lesser of the two frames.
All index frame sets noFrame sections to be updated with an actual
page of content with modified links to images and content, starting
with the website index frame set to include the sports index content
March : added new Tennis Art Print,
entitled Love Playing, to the graphic art sports selection.
Adding new links to the index page announcing the new artwork
selections with links and date of release update. Also current
artwork under development.
Modified color of pages and matched AdSense ads. Also, modified
placement of ads, several times, on Sports Graphic pages.
Modified config.xml file to reflect directory changes from January
to properly update the website sitemap. This update fixes the
link and 404 page errors delineated in the Google Webmaster account.
Updating website page content to latest color configuration.
Added Custom Google Search to the topFrame (header) of the website
for web search in the color configuration of BiyoArt and will
continue the update to add search to all of the AdWord targeted
Added new Football Art Print, entitled Going Long, to the graphic
art sports section.
Added the terminology of FREE to the request of a different color
to view in the art print selection of Add to Cart.
April : added new Female Runner
Art Print, entitled Life's Shadow, to the graphic art sports selection.
Added new Female Figure Skater Art Print, entitled Attitude,
to the graphic art sports selection.
Added new Skateboarding Art Print, entitled Grinding, to the
graphic art sports selection.
Added new Baseball Catcher Art Print, entitled Behind the Plate,
to the graphic art sports selection.
May : added the 2009 Art Festival
Updated site security linkage and site access coding to comply
with PCI Compliance.
June - October : art festival schedule.
October :added click-to-view ComplyGuard
site certificate and definition to the Privacy and Security page
upon completion of SAQ D and PCI DSS compliance scan validation
for the site.
November : Added direct page links
from the drop down menu for Contact Us, Security and Shipping
Rates. Clarified the Shipping Rates basic rate information.
6 - Nov - 2009
January : website server mirrored
/ migrated to new server platform and operating system.
January - February : the additional
color print selections were becoming too numerous and convoluted
on the web pages, so colored boxes, basic nomenclature and larger
representative artwork were added for the various color selections
with links to the larger Artwork Review pages. This also sets
up for possible onmouseover of the color boxes to the larger representative
artwork at a future time...
Also implemented an ad campaign on the BiyoArt site. An Advertising
Corporate Policy was developed with linkage added to the header
drop down menu. Ads by BiyoArt space was added opposite Google
AdSense ads on the promoted AdWord landing pages and associated
Artwork Review pages. The site footer was also modified to incorporate
a single, premium ad spot. Update: this concept was abandoned
when too many details of ad placement hierarchy and rotation came
to light. May revisit concept if a program is found that sets
up an established format and ad rotation call function on site.
October - November: built a new
template webpage with authorized CSS flyout navigation to use
with the re-launch next year.
26 - Jan - 10
January - February: launch new and
improved non-frame based website...coming to a server cache near